Meet Our Team

“Great things in business are never done by one person;
they’re done by a team of people.”
– Steve Jobs

SafeRide Team

SafeRide’s team is one of the key pillars of its success. Spanning the fields of engineering, data science, software development, business, and finance, SafeRide’s team thrives on creativity and out-of-the-box thinking. Team members are encouraged to explore new ideas, challenge old ideas, and engage in open discussion.

Saferide Team

Leadership

SafeRide Technologies is led by a multi-disciplinary, world-renowned team of executives with experience in automotive, commercial vehicle, embedded security, business, and finance domains. Together they are expanding the boundaries beyond what is possible today. As CEO and Co-Founder, Yossi Vardi, often tells the team, “Do not just think out of the box – think there is no box at all.”

Yossi Vardi

Yossi Vardi

CEO and Co-Founder

An executive industry veteran with 20+ years of experience in managing business, sales, and strategic partnerships for global organizations. Has a track record of building relationships with decision makers and market leaders worldwide. Managed several multi-year partnership and strategic alliances agreements with leading vendors. Previously VP of global business development and General Manager at Radware, Managing Director at Wizcom Technologies, and owner of BlueTech Ventures – helping organizations expand their business activities in APAC .

Yossi Vardi
CEO and Co-Founder
Hilik Stein

Hilik Stein

CTO and Co-Founder

An industry veteran with 25+ year of experience in the cybersecurity field. Proven track record in innovation, design and execution of cutting-edge cyber-security solutions in various domains including cloud security, end-point security, network security and IT security. Held multiple executive leadership positions at numerous leading companies including Cisco, Computer Associates, Radware and A10 Networks. Strong background in cybersecurity both from his military intelligence tenure as well as from his experience in the IT industry.

Hilik Stein
CTO and Co-Founder
Noam Shalit

Noam Shalit

COO

Former CEO and co-founder of the premier security solutions firm, Top-Secure. Following a prominent career in the Israeli Defense Forces (IDF) and Secret Service, he introduced tailored security offerings into the private business sector to better serve today’s needs in the local and international communities. Areas of expertise include security solutions, operations, dignitary and executive protection, training, and security consulting. Previously, Noam oversaw relations with intelligence partners and security agencies with the Israeli General Secret Service (GSS), served as IDF Chief of Staff, Protection Unit and as an air marshal.

Noam Shalit
COO
Guy Gelbart

Guy Gelbart

Finance Director

Guy Gelbart
Finance Director
Gil Reiter

Gil Reiter

VP Product & Marketing and GM North America

An industry veteran with 20+ years of experience and track record in driving strategy, development & go-to-market of cutting-edge products. Proven experience in leading product management, engineering, product marketing, business development & customer support for global technology organizations in the Automotive, Wireless, IoT & Networking space. Previously head of product management for autonomous driving and cloud connected services at Aptiv (Delphi), held multiple product leadership roles at Texas Instruments and Marvell Semiconductors. A military intelligence and cybersecurity veteran.

Gil Reiter
VP Product & Marketing and GM North America
Martin Ridder

Martin Ridder

General Manager Europe

Senior leader with more than 25 years of experience in the automotive industry. Held several key international leadership positions for global companies, including Bosch and Aptiv. Led international teams and drove successful growth on a global base. Has extensive knowledge in several technology areas, including infotainment, telematics, connectivity, cybersecurity, and data analytics.

Martin Ridder
General Manager Europe
Max Komm

Max Komm

Head of Engineering

20+ years of experience in leading software development and innovation projects with track record in delivering large scale and cutting-edge technologies in the Networking, Wireless and IT areas. Previously managed the future wireless (5G) technology group in Huawei, led development of application optimizers for the WAAS product in Cisco Systems, and the development of mission-critical systems for the Air-Force. Has wide experience in Networking and Communication systems, Cybersecurity, Parallel and Distributed Systems, Software and Network Optimizations.

Max Komm
Head of Engineering
Dr. Sasha Apartsin

Dr. Sasha Apartsin

Head of Data Science

PhD in Machine Learning and Signal Processing from the Tel-Aviv University. Co-author of numerous scientific papers. Held multiple leadership roles in data science and AI research, applying advanced machine learning, computer vision and natural language processing algorithms for challenging problems in finance, public safety and enterprise organisations.

Dr. Sasha Apartsin
Head of Data Science
Rex Struble

Rex Struble

Head of Sales and Business Development,
North America

Automotive industry veteran with 20+ years of experience in sales and business development of automotive cybersecurity, embedded software, and monetization solutions for the connected car. Has extensive knowledge and experience in automotive embedded software and security development/test tools and frameworks across the product lifecycle with a focus on next generation vehicle architectures, cross-domain vehicle computers, and IOT edge-devices. Previously a senior strategic business development manager at ETAS/Bosch, director of global product business for steering & suspension products at TRW, and senior design release engineer at GM/Delphi.

Rex Struble
Head of Sales and Business Development, NA
Yael Carter

Yael Carter

Global HR Director

Yael holds an MA in Human Resources and Organizational Development from Tel Aviv University. Prior to joining SafeRide, Yael was the HR Manager and HR VP at several startup companies and a number of corporations. Yael is an avid basketball fan. Her approach to life is “never say never”.

Yael Carter
Global HR Director
Kyle Williams

Kyle Williams

Marketing Director

Automotive industry veteran with 25 years of experience in marketing, systems engineering, and software development. Brings a unique blend of marketing and automotive technology expertise including detailed knowledge of automotive market trends, vehicle electrical architectures, and connected vehicle business models. Previously director of strategic development at Molex and held multiple marketing and engineering leadership roles at Bosch. Holds BS and MS degrees in Electrical Engineering from the University of Michigan and an MBA from the Quantic School of Business and Technology.

Kyle Williams
Marketing Director

Board of Directors

Dr. Ralf Voss

Dr. Ralf Voss

Automotive Executive. Previously CEO, Senior Executive, Board Member, and Advisor at leading automotive corporations, including Daimler, Hella, Knorr-Bremse, Preh, and Kongsberg Automotive.

Dr. Ralf Voss
Ron Gafni

Ron Gafni

Expert Equity Investment and Strategic Management executive with hands-on experience and successful track record as a prominent CEO in leading multinational businesses. With vast, top managerial expertise in the implementation of growth strategies and financial performance. Mr. Gafni is the Owner of G-Foresight, engaged in equity and strategic Management.

Ron Gafni
William Lau

William Lau

Chief Technology Officer ST Engineering Land Systems Ltd.

William Lau
Doug Lowther

Doug Lowther

CEO of Irdeto, brings extensive experience developing and executing successful business growth strategies in the fields of digital television, wireless networking, IP-based services and software security.

Doug Lowther

Advisory Board

Steve Holland

Steve Holland

Former Research Fellow, Chief Technologist for Vehicle Health Monitoring (VHM), and Chair of the Senior Leadership Technical Council at General Motors. Steve holds over 50 patents and has published widely in the area of VHM technology. He also has extensive experience in robotics, machine vision, automation, AI, advanced manufacturing, and research management. Steve is a registered Professional Engineer, a Life Fellow of the IEEE, and a Fellow of the PHM Society. He holds technical degrees in electrical engineering from Kettering University and in computer science from Stanford University.

Steve Holland
Prof Irad Ben-Gal

Prof Irad Ben-Gal

Head of the AI & Machine Learning Laboratory at the Tel Aviv University and a world-renowned expert in machine learning, data science and predictive analytics. Over 25 years of experience in the field, including close R&D collaborations with companies such as Oracle, Intel, GM, AT&T, Applied Materials and Nokia. Wrote four books, published more than 100 scientific papers and patents, supervised dozens of graduate students and received numerous awards for his work. A visiting professor at Stanford University and co-heading the TAU/Stanford “Digital Living 2030” research initiative.

Prof Irad Ben-Gal
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