SafeRide will be showcasing vSentry™ Holistic Cyber Security Solution for Connected and Autonomous Vehicles at
IAA Cars 2017
, the 67th International Motor Show 2017 in Frankfurt/Main.

Come and meet us in Hall 3.1. Stand C45

Intelligent Cybersecurity Solutions for Commercial Fleets and Private Vehicles

Vehicles are Becoming Smarter, Connected and Autonomous

According to industry reports, by 2020 98% of vehicles will be connected, making the automotive industry a contributor of 33% of all cellular devices.

Lines of code per car
New vehicles sold by 2020
Acting as newly connected cellular devices by 2020

The Future is Here and The Challenge is Real

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Significant portion of the vehicles sold today already include embedded connectivity, in addition to autonomous driving features which are categorized as "Level 1" and "Level 2", realizing the future of connected and autonomous vehicles.

Passenger Safety and Automotive Vendors’ Business is Exposed to Cyber Security Threats

The technological transformation exposes passenger safety and company operations, and, in turn, threatens transportation vendors’ businesses.


Vehicle Safety


Personal Data & Privacy


Human Life


Company Secrets


Vendor Reputation


Business Operations


Intellectual Property

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Considering a typical vehicle contains about 100 million lines of software, running in scores of vehicle-embedded computerised systems, which were not developed with cyber security in mind – the challenge is real. Signs of the problem appear everywhere.

"Hacker claimed to have taken over flight's engine controls, Hackers Remotely Kill a Jeep on the Highway, Police warning after drug traffickers' cyber-attack, FBI Warns Driverless Cars Could Be Used as Lethal Weapons"
"Hackers are the real obstacle for self driving cars"
Technology Review report
"Executives list cyber attack vulnerability as their most important IoT concern".
"The automotive industry is a $5T market that is afraid to move."

Vehicle Cyber Threat Protection Software that is Built from the Ground Up With an Intelligent Behaviour Analytics Mechanism at the Core

SafeRide offers a vehicle cyber security solution, targeted at commercial fleets and private vehicles, that enables vehicle safety, and protection of personal data & privacy, trade secrets, vendor reputation, business operations, intellectual property and human lives.

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 With a flexible, open, software suite powered by advanced behavioural analytics algorithms at the core, the solution enables easy adaptation to any vehicle platform and application, and provides advanced analytics for identifying and protecting against more threat patterns in earlier stages of their lifecycle.

Holistic, Open, Multi-Tier, Vehicle Protection

The holistic protection suite consists of two main layers:

  • vSentry™ Vehicle/Ground Protection
  • vSentry™ Fleet/Cloud Protection

The software suite offers a wide variety of open interfaces for application programming (API), and field configuration tools.

vSentry™ Vehicle/Ground Protection consists of an in-vehicle software protection suite.

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The embedded software monitors vehicle behavior and provides network, platform/OS and application behavioral monitoring, analytics and control. This enables full visibility into vehicle operations and provides the means for protection against any abnormal activity, through accurate containment and remediation.

vSentry™ Fleet/Cloud Protection consists of a cloud software facility that enables vehicle protection in the service provider’s Security Operations Center (SOC).

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 The software allows governing the entire fleet to obtain an accurate behavioral posture for each vehicle in the fleet, identify threat patterns in early stages, contain and communicate behavioral anomalies on a fleet level, and have central control of the security policy.

A Complete Array of Value-Added Cyber Security Services

The solution also includes an array of complementing cyber security services

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 The set of services includes penetration tests, hacking simulations, digital forensics, and a 24 hour Cyber Defense Operation Center (CDOC) which provides multi-layer monitoring and response capabilities. The CDOC constantly exchanges security updates, while a separate team challenges the security framework around the clock, through the cyber services suite.















Drive your business, safely

Industry Experts in the Transportation, Connectivity, Cyber Security and Business Enablement Domains

SafeRide's Team consists of Industry Cyber Security, Transportation, Networking, and Global Business Enablement industry veterans.

executive team

Yossi Vardi, CEO
Hilik Stein, CTO
Ariel Romano, CFO
Patricia De Boer, BD
Danny Loeb, PM
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Yossi Vardi, CEO - 18+ years of multi-million dollar sales management and business development leadership.

Hilik Stein, CTO - 20+ years in innovative commercial technology. Machine learning solutions for Cisco, CA.

Ariel Romano, CFO - 15+ years of global finance experience. Senior finance roles at leading multinationals.

Patricia De Boer, BD - 20+ years of multi-million dollar strategic alliances for .com and automotive leaders.

Danny Loeb, PM - 18+ years of startup and corporate multi-million dollar solutions for Global federal bodies, Microsoft, IBM and NASA.

saferide board

Dr Ralf Voss
Jenny Fielding
Ron Gafni
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Dr Ralf Voss - Transportation Executive. Previously CEO, Advisor and Senior Executive at leading t ranspor tation corporates , including Daimler , Hella and Knorr- Bremse.
Jenny Fielding - Managing Director at Techstars. Industry thought leader. Bringing a wealth of experience in strategic partnerships for the enablement of value-generating innovations.
Ron Gafni - Equity Investment and Strategic Management executive with hands-on experience in leading multinational businesses. Expert in executing growth strategies and financial performance. Owner of G-Foresight and former CEO of multi-national enterprises.
Ron Shvili
Israel Rom (Russo)
Tamar Mozes-Borovitz
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Irad Ben-Gal - Advisor. World-known leader in research and practical implementation of Machine Learning and Predictive Analytics. Over 20 years of providing service to leading data connectivity and operations corporates including Oracle, Intel, GM, and AT&T.
Ron Shvili - Advisor. CTO, Cellcom, Israel's leading MNO. Former head of Israeli Defense Forces (IDF) Cyber division. Unique combined experience in commercial deployment and breakthrough military grade cyber technology.
Israel Rom (Russo) - Advisor.  Leadership in execution of large scale innovative transportation technologies. Executive manager of Operational Technology in one of the world’s biggest transportation service providers.
Tamar Mozes-Borovitz - Advisor. Israeli transportation visionary investor. Vice Chairman, El Al Israel Airlines Ltd, one of the safest transportation corporates in the world.

Contact Us to Learn More